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- 🔴 54 Collective shut down!
🔴 54 Collective shut down!
👀 Copia’s founders are back | ⚖️ M-KOPA faces lawsuit | 💰 ORA raises $7.5M Series A | 🔴 54 Collective shut down |
Good morning,
I hope you are having a great week so far, and if not, may it get better.
Welcome to the latest edition of The Startups Chronicle, proudly brought to you by Startup Hub Africa 🚀—your go-to source for funding moves, policy, and strategic growth plays across Africa's startup frontier.
In the middle of difficulty lies opportunity..
Here’s what’s been raising eyebrows and raising rounds in Africa’s startup ecosystem as we roll through late July:
👀 Copia’s founders are back — this time with Stahili Commerce
After Copia’s collapse, Tracey Turner and team return with Stahili, a rewards-based platform collecting consumer insights in exchange for airtime. It’s lean, viral, and data-rich, but can it avoid the referral fraud traps that plagued earlier African growth hacks?
⚖️ M-KOPA faces lawsuit alleging racial bias in equity structure
A former manager has filed suit against M-KOPA, claiming African staff were sidelined in share allocations while foreign employees received preferential Growth Shares. With Generation Investment and BII in the spotlight, the case could redefine startup equity norms across African VC.
🔴 54 Collective shut down after Mastercard Foundation fallout
Once Africa’s most active venture studio (formerly Founders Factory Africa), 54 Collective has officially shut down amid legal drama. At the heart: a rebrand gone wrong, $689K in disputed grant spending, and an abrupt collapse that leaves a $100M+ capital gap in early-stage Africa.
💸 Egypt’s PALM raises 7-figure pre-seed to gamify savings
Fintech startup PALM aims to help Egyptians save smarter — by utilizing rewards, personalized goals, and curated investment portfolios across various asset classes. With 4DX and Plus VC backing, it’s bringing behavioral nudges and market access to the region’s financial wellness push.
📱 ORA raises $7.5M Series A to scale Morocco’s super app
With traction across delivery, social, and P2P payments, ORA just closed a locally-led round to double down on last-mile and digitize Morocco’s cash-heavy economy. $11.9M raised to date, and proudly flying the “Made in Morocco” banner.
🤖 Tactful AI returns to the founder's hands to chase global CX growth
After being acquired by Europe’s Dstny in 2022, Egypt’s Tactful AI is back under founder control. With its unified CX stack and MENA expansion plans underway, the team is betting on homegrown AI to win in global customer engagement.
Africa’s tech narrative is becoming increasingly complex, from legal disputes and studio closures to innovative fintech and data-driven comeback plays.
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⟹ 🚀 STARTUPS WATCH 🚀 ⟸
Here are the 3 top startups in the African ecosystem I think you need to know:
![]() | 🌟 Name ➜ Lidya 🏭️ Industry ➜ Finance 📆 Founded ➜ 2016 📍 Location ➜ Lagos, Nigeria 🇳🇬 💰️ Funding Raised ➜ $8M 🧑🤝🧑 No. Of Employees ➜ 11-50 👥 Founders
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Lidya powers digital lending infrastructure for Africa’s financial institutions, helping them acquire customers, disburse loans, and manage repayments through one integrated platform. With tools like Lidya Collect and Forecast, it enables smarter credit decisions and faster loan approvals tailored to SME needs.
Having analyzed over $50B in credit applications and facilitated $150M+ in loans, Lidya’s proprietary algorithms and real-time dashboards help lenders boost collections and reduce risk. From bakery owners to banks, it’s become the go-to engine behind high-growth SME financing across emerging markets.
![]() | 🌟 Name ➜ Kukua 🏭️ Industry ➜ edTech 📆 Founded ➜ 2015 📍 Location ➜ Nairobi, Kenya 🇰🇪 💰️ Funding Raised ➜ $9M 🧑🤝🧑 No. Of Employees ➜ 11 - 50 👥 Founders
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Kukua is revolutionizing education in Africa through Sema, the continent’s first edutainment franchise blending world-class storytelling with game-based learning. From animated series to interactive games and music, Kukua uses entertainment as a vehicle to build literacy, confidence, and creativity in children across Africa.
By merging purpose-driven content with engaging digital experiences, Kukua empowers the next generation to dream big and lead change. Their growing media ecosystem is shaping the future of family entertainment, rooted in African stories, and designed to educate, inspire, and uplift millions.
![]() | 🌟 Name ➜ Simpu 🏭️ Industry ➜ Marketplace 📆 Founded ➜ 2019 📍 Location ➜ Lagos, Nigeria 🇳🇬 💰️ Funding Raised ➜ $1M 🧑🤝🧑 No. Of Employees ➜ 11 - 50 👥 Founders
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Simpu is building Africa’s all-in-one business OS, a super app that simplifies operations by unifying customer data, marketing, automation, and communication into a single, intuitive platform. It’s designed to eliminate tool sprawl and streamline how modern teams manage growth, engagement, and internal workflows.
With no-code simplicity at its core, Simpu empowers businesses to move faster, automating processes, coordinating teams, and connecting with customers without needing multiple apps or custom integrations. It’s the operating system for the next generation of African businesses.
⟹ 💼 💰️ VENTURE CAPITAL WATCH 💼 💰️ ⟸
🚀 This Week in African VC: Studio Collapse, Local Rounds & Savings Reinvented
3️⃣ Strategic Collapse: 54 Collective shuts down amid grant dispute
Once Africa’s most active venture studio, 54 Collective (formerly Founders Factory Africa), has shuttered after a legal battle with Mastercard Foundation.
What started as a rebrand gone wrong spiraled into a forensic audit, asset freezes, and a $100M+ program halted mid-flight.
It’s a cautionary tale for donor-backed VC: governance, transparency, and mission alignment matter a lot.
📉 Signal: As capital gets tighter, expect greater scrutiny of how VC platforms operate—and who they serve.
2️⃣ Local Money, Big Moves: ORA raises $7.5M Series A in Morocco
In a strong win for local funding, Morocco’s ORA Technologies just raised $7.5M from Azur Innovation Fund and strategic Moroccan backers to scale its super app.
From food delivery to mobile wallets, ORA is digitizing last-mile cash logistics and flying the “100% Made in Morocco” flag.
💡 Investor Watch: This is one of North Africa’s largest locally-led rounds; proof that regional capital can go toe-to-toe with foreign VCs.
1️⃣ Fintech With Purpose: PALM raises 7-figure round to reimagine savings
Egyptian fintech PALM raised a 7-figure pre-seed from 4DX Ventures, Plus VC, and angels to help users save better through rewards and goal-based investing.
Combining behavioral science with traditional asset allocation, it’s tackling Egypt’s low savings rate and aiming for millions of users.
🔍 Thesis Angle: Fintech is moving beyond payments into wealth-building. Expect more VC bets on embedded savings and financial wellness in MENA.
👀 Investor Spotlight: GIIG Africa Fund 👀
📍 Port Louis, Mauritius 🇲🇺 | Est. 2020
GIIG Africa Fund is a pan-African accelerator-linked investment vehicle on a mission to find, fund, and grow globally relevant tech innovation from Africa. With roots in the Global Startup Awards (GSA) Africa, GIIG identifies top-tier ventures and supports them through capital, capacity building, and visibility on the global stage.
🧠 Thesis:
They invest in African startups solving the world’s biggest challenges—from climate to healthcare to digital inclusion. GIIG backs founders who are building scalable, impact-driven solutions with global potential, pairing funding with strategic ecosystem support.
🌍 Geographic Focus:
Pan-African 🌍 | With operational presence via GSA hubs across Africa
💸 Check Size & Stage:
• Pre-seed to early stage
• Investment via accelerator-linked pipeline
• Flexible capital aligned to founder needs
🔗 Approach:
• “Find, Fund, Grow” model through GIIG Fund + GIIG Foundation
• Deep integration with Global Startup Awards Africa
• Ecosystem-first capital paired with media exposure, mentorship, and strategic partnerships
💡 Vibe:
Africa-rooted, globally connected. GIIG is building the bridge between local innovators and global capital, elevating African startups to world stages through spotlight, scale, and substance.
⟹ 📺️ MEDIA WATCH 📺️ ⟸
Here are the 5 key things in the news this week that you need to know:
54 Collective shuts down venture studio amid Mastercard Foundation dispute - Techcabal
Moroccan superapp ORA Technologies raises $7.5m Series A round - Disrupt Africa
M-KOPA lawsuit alleges racial disparity in employee equity - Techcabal
Egypt’s PALM raises 7-figure pre-seed round to revolutionise savings - Disrupt Africa
Egypt’s Tactful AI reacquired by founders as it enters new growth phase - Disrupt Africa
And that’s your weekly dosage of the African startup ecosystem; thanks for reading.
Have a lovely rest of the week.
Gitonga, the Stoic Founder at StartupHub.Africa 🚀

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