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- Google Backs Leta with $5M💰️
Google Backs Leta with $5M💰️
Google Backs Kenya’s Leta 💰 | Baobab Nigeria Delivers 3x Exit 🇳🇬 | Yango Group $20M Fund 💰 |

Good morning and happy weekend! 😊🚀
Welcome to this week’s edition of The Startups Chronicle, proudly presented by Startup Hub Africa 🚀—your go-to resource for all matters African startups.
Success is the sum of small efforts - repeated day in and day out.
The penultimate week of March was one filled with big exits, fresh capital, and innovative partnerships!
🇰🇪 Google & Speedinvest Back Kenya’s Leta
Kenya’s logistics SaaS platform Leta secured $5M in seed funding to use AI to optimize delivery routes, lowering costs for businesses across the continent.
🇳🇬 Baobab Nigeria Delivers 3x Exit
Global microfinance group Baobab fully acquired its Nigerian subsidiary, delivering a 3x return for early investors—a bright spot in a challenging exit landscape.
🇳🇬 Mysten Labs Co-Founder Launches $1.3M Talent Fund
Adeniyi and Gloria Abiodun launched a $1.3M endowment fund to train African software engineers through Semicolon Africa, addressing the critical tech talent shortage.
Apple's New Smart Display Confirms What This Startup Knew All Along
Apple has entered the smart home race with its new Smart Display, firing a $158B signal that connected homes are the future.
When Apple moves in, it doesn’t just join the market — it transforms it.
One company has been quietly preparing for this moment.
Their smart shade technology already works across every major platform, perfectly positioned to capture the wave of new consumers Apple will bring.
While others scramble to catch up, this startup is already shifting production from China to its new facility in the Philippines — built for speed and ready to meet surging demand as Apple’s marketing machine drives mass adoption.
With 200% year-over-year growth and distribution in over 120 Best Buy locations, this company isn’t just ready for Apple’s push — they’re set to thrive from it.
Shares in this tech company are open at just $1.90.
Apple’s move is accelerating the entire sector. Don’t miss this window.
Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.
🌍 Yango Group Announces $20M Venture Fund
Dubai-based Yango has launched a $20M fund for seed-to-Series B investments in MENAP, Africa, and Latin America. The fund will focus on O2O, B2B SaaS, and fintech.
🇰🇪 Turaco & M-KOPA Expand Microinsurance
Kenyan insurtech Turaco embeds insurance into M-KOPA smartphones, providing coverage to over 1 million users and tackling low insurance penetration.
🇿🇦 Sensor Networks Partners with Global Giant Ariston South Africa’s Sensor Networks inked a major deal with Italy’s Ariston, launching smart water heaters nationwide. This marks a big win for local IoT innovation.
🇿🇦 PayJustNow’s BNPL Boom
South African fintech PayJustNow hits 2.5M users, adding 100K new customers each month and reinforcing its leadership in digital payments and consumer credit solutions.
Keep reading for more insights! 🚀🌍
⟹ 🚀 STARTUPS WATCH 🚀 ⟸
Here are the 5 top startups in the African eco-system we think you need to know:
![]() | 🌟 Name ➜ KiaKia 🏭️ Industry ➜ AI 📆 Founded ➜ 2016 📍 Location ➜ Federal Capital Territory, Nigeria 🇳🇬 💰️ Funding Raised ➜ $550K 🧑🤝🧑 No. Of Employees ➜ 1-10 👥 Founders
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Founded in 2016, KiaKia is a Nigerian fintech platform using AI and alternative data to provide fast, flexible credit to individuals and MSMEs. It also powers a peer-to-peer lending marketplace where everyday Nigerians can lend directly to borrowers, earning competitive returns in a secure and transparent environment.
With over ₦32 billion in transactions, KiaKia is bridging the financial gap by offering tailored loan solutions, real-time lending, and smart investment opportunities. Whether you’re a borrower or a lender, KiaKia makes accessing or offering capital simple, safe, and rewarding. 💸📲
![]() | 🌟 Name ➜ Klump 🏭️ Industry ➜ Financial Services 📆 Founded ➜ 2021 📍 Location ➜ Lagos, Nigeria 🇳🇬 💰️ Funding Raised ➜ $780K 🧑🤝🧑 No. Of Employees ➜ 2 -10 👥 Founders
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Klump is a Nigerian Buy Now, Pay Later (BNPL) platform that simplifies consumer access to what they need when they need it. With flexible payment plans, users can shop online or in-store and split payments over 3 to 12 months with just a 25% upfront deposit.
No hidden fees, no long paperwork—just quick, secure, and convenient access to credit.
For merchants, Klump offers a seamless integration to boost conversion rates and enhance customer experience at checkout. With a growing network of partner stores and a smooth onboarding process, Klump is redefining how Africans pay—bringing the “easy life” to everyday spending. 💳🛍️
![]() | 🌟 Name ➜ Leta 🏭️ Industry ➜ Financial Services 📆 Founded ➜ 2019 📍 Location ➜ Nairobi, Kenya 🇰🇪 💰️ Funding Raised ➜ $8M 🧑🤝🧑 No. Of Employees ➜ 11 - 50 👥 Founders
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Leta is a venture-backed logistics and supply chain technology company that streamlines the movement of goods across Africa. Founded in Nairobi and New York, Leta provides powerful software tools to help businesses reduce costs, optimize delivery routes, manage fleets, and simplify operations—all from one platform.
With over 4.5 million deliveries powered and 5,000+ vehicles managed across five countries, Leta is trusted by some of Africa’s leading brands.
From on-demand delivery to AI-optimized planned logistics, Leta helps companies move smarter. Whether you're dispatching one rider or managing a nationwide fleet, Leta gives you the tech advantage to scale efficiently and save up to 40% on logistics costs. Learn more at leta.ai. 🚚📦🌍
![]() | 🌟 Name ➜ Stellr 🏭️ Industry ➜ Financial Services 📆 Founded ➜ 2010 📍 Location ➜ Alberton, SA 🇿🇦 💰️ Funding Raised ➜ $2.1M 🧑🤝🧑 No. Of Employees ➜ 101 - 250 👥 Founders
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Stellr is a global prepaid content distribution platform connecting top brands with consumers across India, South Africa, and Israel. Through a strong network of retail, digital, and corporate partners, Stellr enables fast, secure activation of prepaid cards and vouchers across categories like gaming, entertainment, software, and lifestyle—all via seamless POS and online integrations.
With support for 13,000+ stores and 85+ network partners, Stellr offers services like bulk buying, incentives, and POS merchandising, backed by proprietary tech and end-to-end logistics. It’s changing how brands scale in emerging markets through smarter prepaid distribution. 💳🌍
![]() | 🌟 Name ➜ eSpace 🏭️ Industry ➜ Architecture 📆 Founded ➜ 2017 📍 Location ➜ Al Iskandariyah, Egypt 🇪🇬 💰️ Funding Raised ➜ $2M 🧑🤝🧑 No. Of Employees ➜ 50 - 100 👥 Founders
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eSpace is a Cairo-based digital transformation company with over two decades of experience helping businesses across the Middle East evolve through powerful web and mobile software solutions. Originally formed by a group of tech-savvy graduates and CS professors, eSpace has grown into one of the region’s most respected IT service providers, especially known for its expertise in Python, Django, iOS/Android, and Ruby on Rails.
eSpace combines deep technical know-how with a strong commitment to open-source contribution and Arabic-language innovation. From DevOps and scalable cloud infrastructure to custom software development, the company empowers businesses to streamline operations and deliver impactful digital experiences. With clients like Vodafone, Google, and Etisalat, eSpace continues to lead Egypt’s digital innovation space. 💻🚀
⟹ 💼 💰️ VENTURE CAPITAL WATCH 💼 💰️ ⟸
🇳🇬 Cascador Catalytic Fund Launches
Nigeria’s premier accelerator Cascador unveils its $2M annual Catalytic Fund, targeting mid-stage entrepreneurs to bridge the capital gap and drive sustainable growth in high-impact sectors.
🇪🇬 Grinta Expands in Pharma
Cairo-based Grinta raises additional funding and acquires Citi Clinic, gaining access to over 150K patients while transforming the pharmaceutical supply chain with its digital-first approach.
🇪🇬 Mysten Labs Fund Empowers Tech Talent
Mysten Labs co-founder Adeniyi Abiodun launches a $1.3M endowment fund via Semicolon Africa to train software engineers, addressing Africa’s critical tech talent shortage.
🌍 Startup 360 Connect Programme
East African startups are invited to join the UK-backed Startup 360 Connect Programme, designed to accelerate global expansion with mentorship, investor matchmaking, and strategic networking.
These moves underscore robust investor confidence in Africa’s dynamic tech ecosystem, with strategic capital driving innovation across fintech, healthcare, ed-tech, and logistics.
👀 This week’s featured investor is Outliers Venture Capital 👀
Outliers Venture Capital is an early-stage VC fund based in Riyadh, Saudi Arabia, with a bold mission: to back outlier founders building category-defining, compounding businesses across the US and MENA regions. Built by operators and entrepreneurs, Outliers brings more than capital to the table—they offer hands-on support, deep operational insights, and long-term partnerships to help startups scale globally.
Founded in 2020, the firm focuses on founders with unique insights into emerging or underserved markets, backing solutions that blend technology with real-world impact. Their dual-regional portfolio reflects this vision, featuring standout startups from MENA like:
Lean – APIs powering financial innovation across the Middle East.
Noon Academy – A leading social learning platform redefining online education.
Tabby – A fast-growing BNPL (Buy Now, Pay Later) platform.
Homzmart – The region’s largest furniture and home goods marketplace.
Breadfast – An e-grocery and same-day delivery pioneer in Egypt.
Amwal – A fintech innovator simplifying financial transactions and digital identity.
FlapKap, Vault, Penny, Kingpin, Soum – Other high-potential startups transforming commerce, fintech, and logistics.
On the US front, Outliers backs deep-tech and enterprise startups like StrikeReady, Normalyze, AccuKnox, and Matter, showcasing their belief in global innovation and cross-market synergies.
Through initiatives like the Outliers Builders Summit, they foster knowledge-sharing and collaboration among founders, experts, and visionaries shaping the future.
Outliers is more than a fund—it’s a committed partner to exceptional founders solving real problems with scale in mind. 🌍💡
Explore more at outliers.vc.
⟹ 📺️ MEDIA WATCH 📺️ ⟸
Here are the 5 key things in the news this week that you need to know:
Google, Speedinvest back Kenya’s Leta, which uses AI to make logistics cheaper - Techcrunch
Baobab Nigeria acquisition delivers 3x return for Alitheia and Goodwell - Techcabal
Cascador Launches Inaugural $2M Catalytic Fund for Nigerian Entrepreneurs - Disrupt Africa
Yango Group Launches $20M Venture Fund for Startups - Tech in Africa
Egyptian pharma startup Grinta raises funding, makes key acquisition - Disrupt Africa
And that’s your weekly dosage of the African startup ecosystem! If you have any comments or feedback, just respond to this email. We are always looking to hear from our community.
Thanks for reading. Enjoy the rest of your weekend!
Gitonga, the Stoic Founder at StartupHub.Africa 🚀

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