Google Backs Leta with $5M💰️

Google Backs Kenya’s Leta 💰 | Baobab Nigeria Delivers 3x Exit 🇳🇬 | Yango Group $20M Fund 💰 |

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Good morning and happy weekend! 😊🚀

Welcome to this week’s edition of The Startups Chronicle, proudly presented by Startup Hub Africa 🚀—your go-to resource for all matters African startups.

Success is the sum of small efforts - repeated day in and day out.

- Robert Collier

The penultimate week of March was one filled with big exits, fresh capital, and innovative partnerships!

🇰🇪 Google & Speedinvest Back Kenya’s Leta
Kenya’s logistics SaaS platform Leta secured $5M in seed funding to use AI to optimize delivery routes, lowering costs for businesses across the continent.

🇳🇬 Baobab Nigeria Delivers 3x Exit
Global microfinance group Baobab fully acquired its Nigerian subsidiary, delivering a 3x return for early investors—a bright spot in a challenging exit landscape.

🇳🇬 Mysten Labs Co-Founder Launches $1.3M Talent Fund
Adeniyi and Gloria Abiodun launched a $1.3M endowment fund to train African software engineers through Semicolon Africa, addressing the critical tech talent shortage.

This smart home company grew 200%…

No, it’s not Ring or Nest—it’s RYSE, a leader in smart shade automation, and you can invest for just $1.90 per share.

RYSE’s innovative SmartShades have already transformed how people control their window coverings, bringing automation to homes without the need for expensive replacements.

This year alone, RYSE has seen revenue grow by 200% year over year and expanded into 127 Best Buy stores, with international markets on the horizon. Plus, with partnerships with major retailers like Home Depot and Lowe’s already in the works, they’re just getting started.

Now is your chance to invest in the company disrupting home automation—before they hit their next phase of explosive growth. But don’t wait; this opportunity won’t last long.

Past performance is not indicative of future results. Email may contain forward-looking statements. See US Offering for details. Informational purposes only.

🌍 Yango Group Announces $20M Venture Fund
Dubai-based Yango has launched a $20M fund for seed-to-Series B investments in MENAP, Africa, and Latin America. The fund will focus on O2O, B2B SaaS, and fintech.

🇰🇪 Turaco & M-KOPA Expand Microinsurance
Kenyan insurtech Turaco embeds insurance into M-KOPA smartphones, providing coverage to over 1 million users and tackling low insurance penetration.

🇿🇦 Sensor Networks Partners with Global Giant Ariston South Africa’s Sensor Networks inked a major deal with Italy’s Ariston, launching smart water heaters nationwide. This marks a big win for local IoT innovation.

🇿🇦 PayJustNow’s BNPL Boom
South African fintech PayJustNow hits 2.5M users, adding 100K new customers each month and reinforcing its leadership in digital payments and consumer credit solutions.

Keep reading for more insights! 🚀🌍

🚀 STARTUPS WATCH 🚀 

Here are the 5 top startups in the African eco-system we think you need to know:

🌟  Name  KiaKia

🏭️  Industry  AI

📆  Founded  2016

📍 Location  Federal Capital Territory, Nigeria 🇳🇬 

💰️ Funding Raised  $550K

🧑‍🤝‍🧑  No. Of Employees  1-10

👥  Founders

  • 👤 Olajide Abiola

  • 👤 Chiemeziem Anyadike

Founded in 2016, KiaKia is a Nigerian fintech platform using AI and alternative data to provide fast, flexible credit to individuals and MSMEs. It also powers a peer-to-peer lending marketplace where everyday Nigerians can lend directly to borrowers, earning competitive returns in a secure and transparent environment.

With over ₦32 billion in transactions, KiaKia is bridging the financial gap by offering tailored loan solutions, real-time lending, and smart investment opportunities. Whether you’re a borrower or a lender, KiaKia makes accessing or offering capital simple, safe, and rewarding. 💸📲

🌟  Name  Klump

🏭️  Industry  Financial Services

📆  Founded  2021

📍 Location  Lagos, Nigeria 🇳🇬 

💰️ Funding Raised  $780K

🧑‍🤝‍🧑  No. Of Employees  2 -10

👥  Founders

  • 👤 Celestine Omin

Klump is a Nigerian Buy Now, Pay Later (BNPL) platform that simplifies consumer access to what they need when they need it. With flexible payment plans, users can shop online or in-store and split payments over 3 to 12 months with just a 25% upfront deposit. 

No hidden fees, no long paperwork—just quick, secure, and convenient access to credit.

For merchants, Klump offers a seamless integration to boost conversion rates and enhance customer experience at checkout. With a growing network of partner stores and a smooth onboarding process, Klump is redefining how Africans pay—bringing the “easy life” to everyday spending. 💳🛍️

🌟  Name  Leta

🏭️  Industry  Financial Services

📆  Founded  2019

📍 Location  Nairobi, Kenya 🇰🇪 

💰️ Funding Raised  $8M

🧑‍🤝‍🧑  No. Of Employees  11 - 50

👥  Founders

  • 👤 Nick Joshi

Leta is a venture-backed logistics and supply chain technology company that streamlines the movement of goods across Africa. Founded in Nairobi and New York, Leta provides powerful software tools to help businesses reduce costs, optimize delivery routes, manage fleets, and simplify operations—all from one platform.

With over 4.5 million deliveries powered and 5,000+ vehicles managed across five countries, Leta is trusted by some of Africa’s leading brands.

From on-demand delivery to AI-optimized planned logistics, Leta helps companies move smarter. Whether you're dispatching one rider or managing a nationwide fleet, Leta gives you the tech advantage to scale efficiently and save up to 40% on logistics costs. Learn more at leta.ai. 🚚📦🌍

🌟  Name  Stellr

🏭️  Industry  Financial Services

📆  Founded  2010

📍 Location  Alberton, SA 🇿🇦 

💰️ Funding Raised  $2.1M

🧑‍🤝‍🧑  No. Of Employees  101 - 250

👥  Founders

  • 👤 Tamsir Ousmane Traore

Stellr is a global prepaid content distribution platform connecting top brands with consumers across India, South Africa, and Israel. Through a strong network of retail, digital, and corporate partners, Stellr enables fast, secure activation of prepaid cards and vouchers across categories like gaming, entertainment, software, and lifestyle—all via seamless POS and online integrations.

With support for 13,000+ stores and 85+ network partners, Stellr offers services like bulk buying, incentives, and POS merchandising, backed by proprietary tech and end-to-end logistics. It’s changing how brands scale in emerging markets through smarter prepaid distribution. 💳🌍

🌟  Name  eSpace

🏭️  Industry  Architecture

📆  Founded  2017

📍 Location  Al Iskandariyah, Egypt 🇪🇬 

💰️ Funding Raised  $2M

🧑‍🤝‍🧑  No. Of Employees  50 - 100

👥  Founders

  • 👤 Youssef Aly

  • 👤 Hamdy Khalil

eSpace is a Cairo-based digital transformation company with over two decades of experience helping businesses across the Middle East evolve through powerful web and mobile software solutions. Originally formed by a group of tech-savvy graduates and CS professors, eSpace has grown into one of the region’s most respected IT service providers, especially known for its expertise in Python, Django, iOS/Android, and Ruby on Rails.

eSpace combines deep technical know-how with a strong commitment to open-source contribution and Arabic-language innovation. From DevOps and scalable cloud infrastructure to custom software development, the company empowers businesses to streamline operations and deliver impactful digital experiences. With clients like Vodafone, Google, and Etisalat, eSpace continues to lead Egypt’s digital innovation space. 💻🚀

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💼 💰️ VENTURE CAPITAL WATCH 💼 💰️ 

🇳🇬 Cascador Catalytic Fund Launches
Nigeria’s premier accelerator Cascador unveils its $2M annual Catalytic Fund, targeting mid-stage entrepreneurs to bridge the capital gap and drive sustainable growth in high-impact sectors.

🇪🇬 Grinta Expands in Pharma
Cairo-based Grinta raises additional funding and acquires Citi Clinic, gaining access to over 150K patients while transforming the pharmaceutical supply chain with its digital-first approach.

🇪🇬 Mysten Labs Fund Empowers Tech Talent
Mysten Labs co-founder Adeniyi Abiodun launches a $1.3M endowment fund via Semicolon Africa to train software engineers, addressing Africa’s critical tech talent shortage.

🌍 Startup 360 Connect Programme
East African startups are invited to join the UK-backed Startup 360 Connect Programme, designed to accelerate global expansion with mentorship, investor matchmaking, and strategic networking.

These moves underscore robust investor confidence in Africa’s dynamic tech ecosystem, with strategic capital driving innovation across fintech, healthcare, ed-tech, and logistics.

👀 This week’s featured investor is Outliers Venture Capital 👀

Outliers Venture Capital is an early-stage VC fund based in Riyadh, Saudi Arabia, with a bold mission: to back outlier founders building category-defining, compounding businesses across the US and MENA regions. Built by operators and entrepreneurs, Outliers brings more than capital to the table—they offer hands-on support, deep operational insights, and long-term partnerships to help startups scale globally.

Founded in 2020, the firm focuses on founders with unique insights into emerging or underserved markets, backing solutions that blend technology with real-world impact. Their dual-regional portfolio reflects this vision, featuring standout startups from MENA like:

  • Lean – APIs powering financial innovation across the Middle East.

  • Noon Academy – A leading social learning platform redefining online education.

  • Tabby – A fast-growing BNPL (Buy Now, Pay Later) platform.

  • Homzmart – The region’s largest furniture and home goods marketplace.

  • Breadfast – An e-grocery and same-day delivery pioneer in Egypt.

  • Amwal – A fintech innovator simplifying financial transactions and digital identity.

  • FlapKap, Vault, Penny, Kingpin, Soum – Other high-potential startups transforming commerce, fintech, and logistics.

On the US front, Outliers backs deep-tech and enterprise startups like StrikeReady, Normalyze, AccuKnox, and Matter, showcasing their belief in global innovation and cross-market synergies.

Through initiatives like the Outliers Builders Summit, they foster knowledge-sharing and collaboration among founders, experts, and visionaries shaping the future.

Outliers is more than a fund—it’s a committed partner to exceptional founders solving real problems with scale in mind. 🌍💡

Explore more at outliers.vc.

📺️ MEDIA WATCH 📺️ 

Here are the 5 key things in the news this week that you need to know:

And that’s your weekly dosage of the African startup ecosystem! If you have any comments or feedback, just respond to this email. We are always looking to hear from our community.

Thanks for reading. Enjoy the rest of your weekend!

Gitonga, the Stoic Founder at StartupHub.Africa 🚀

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